Pittsburgh Post-Gazette Audience
Integrated Audience
The Post-Gazette and post-gazette.com reach an unduplicated audience of 931,974 adults each week.
Source: Scarborough 2011
Total average paid circulation (print & digital)
Daily: 180,821
Sunday: 318,323
Source: ABC Audit 2012
Read the most recent Post-Gazette 2012 Audit (pdf).
Readership
Daily average issue: 426,329
Over five weekdays: 645,810
Sunday average issue: 671,178
Over four Sundays: 920,760
Source: Scarborough Research Survey 2, 2011
post-gazette.com visitors
Page views: 34 million per month
Unique users: 3.8 million per month
Average time spent per unique visitor: 19.33 minutes
Source: Google Analytics, Jan-Nov 2012
Map of Pittsburgh DMA, with population and age statistics
