Market Overview

Pittsburgh is a city that's proud of its past and empowered by its future. The region has become a leader in technology, health care, education, transportation and software development. We are also a rabid sports town and a friendly, safe, exciting place to live and work.

Pittsburgh: A Top 25 Metro

top 25 metro
Pittsburgh DMA

- - Population 2,807,001 (#24 in U.S.)
  - Households 1,161,035 (#22)

Pittsburgh MSA

- - Population 2,340,283 (#21 in U.S.)
  - Households 974,325 (#21)

Allegheny County

- - - Accounts for 53% of MSA Households
    - Population = 1,206,676
    - Households = 514,630

There is more than $52 billion in consumer spending annually in the Pittsburgh DMA!

Source: Claritas Data 2009

Big-city amenities, small-town friendliness
When walking through the streets of Pittsburgh, you'd be amazed that you're in one of the 25 most populous metros in the nation. Pittsburgh's residents display a friendliness and charm normally associated with small towns.

Pittsburgh's extremely low cost of living and variety of employment options, coupled with a wide range of cultural, recreational and sporting opportunities, make it well recognized as a great place to live and work. Pittsburgh is frequently referred to as having "big-city amenities with small-town friendliness."

All in all, Pittsburgh is a hidden gem that first-time visitors and new residents see sparkle. "I never thought of Pittsburgh as being such a nice city before I came" is a common reflection of those who have had an opportunity to see all that Pittsburgh offers.

Cost of Living

pittsburgh night skyline

Pittsburgh is an affordable place to live. To match a $100,000 income in Pittsburgh, you’d have to earn

$100,738 in Dallas

$101,593 in Buffalo
$102,689 in Columbus
$102,851 in Cleveland
$132,648 in Philadelphia
$144,823 in Boston
$148,700 in Washington D.C.
$149,600 in Chicago, IL
$154,214 in Los Angeles, CA
$236,670 in New York, NY

Pittsburgh Accolades

pittsburgh day skyline

Voters at American Style magazine have named Pittsburgh the Best Arts Destination in the Country among mid-sized cities. Pittsburgh also scored points among readers for the Andy Warhol Museum, the Carnegie Museum of Art and smaller private art galleries.
Pittsburgh has been ranked the third-best mid-sized city for art lovers, according to readers of AmericanStyle Magazine. The city was noted for its four Carnegie Museums, as well as its "emerging glass" status.
Pittsburgh has been ranked one of the smartest places to live in America by Kiplinger's Personal Finance Magazine. Based largely on its affordability, cultural and leisure activities, education options and quality housing, Pittsburgh is the ninth smartest place to set down roots.
Pittsburgh has been ranked #1 twice as Most Livable City in America by Places Rated Almanac.

Pittsburgh International Airport has once again received recognition for having one of the best airports in the country and scored top honors in three out of five airport categories

Post-Gazette Reader Value

Not only is the Post-Gazette the dominant newspaper in the Pittsburgh Market, but our readers drive consumer spending in the market. Post-Gazette and post-gazette.com readers spend:

$446,000,000 annually on Jewelry
$674,000,000 annually on Cellular Phone Service
$119,000,000 annually on Women’s Dresses and Suits
$434,000,000 annually on Dinner in full service restaurants
$464,000,00 annually on Sporting Goods
$365,000,000 annually on Televisions
$69,000,000 annually on Lawn and Garden Equipment
$1,241,000,000 annually on Prescription Medicines